But it will remain a major brand in Minnesota, with only 3 of stores closing in the Twin Cities, its largest market. Caribou and Peet's will "maintain our own separate operations, brands and growth strategies," Tattersfield said in the statement. Caribou's senior leadership team will continue to operate Caribou as an independent company based in the Twin Cities, he said.
However, only three of the Twin Cities shops are being shut down. Locations converted to Peet's will no longer be a part of Caribou. The store closings will occur Sunday. German conglomerate Joh. At the time it bought Caribou, Benckiser gave no indication that it planned a strategic change. Analysts said the decision to close some Caribou stores and convert others to Peet's isn't a major surprise. Lombardi and others said Caribou remains a strong brand, particularly in the Upper Midwest.
But Peet's "has more national recognition than Caribou," said R. Hottovy, who covers Starbucks for Morningstar. Caribou has a relatively small presence in many markets. Plus, it's a "mainstream" brand, whereas Peet's has a more upscale flavor to it, said Joe Pawlak, a vice president at restaurant consultant Technomic. Minnesota Life. MN Sports. Minnesota United. Get Our Newsletter. Find a Realtor. MN Coronavirus. MN Music and Radio. TV, Movies and The Arts. MN Vikings. Penney stores.
Reuters had a very nice story a couple months back on Joh. Benckiser's plans for the coffee market — in it, bankers make the case that the firm wants to do for the coffee market what Germany's InBev did for the beer industry i.
Please Sign In and use this article's on page print button to print this article. Why would I try it when you are closing my store in LaGrange IL and forcing good, hardworking people out of a job? A community called "Caribou Coffee, putting 1,'s of people out of work" popped up on Facebook and had likes by 7 p.
Caribou Coffee is closing most of their stores!?!?!
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