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Since then it has changed many times. Today the famous DE seal is easily recognised and guarantees supreme quality. The first celebrations were held in , at the company's th anniversary. The entire community spent two days celebrating this lovely occasion. In Pickwick was introduced to the people. The name is inspired by Charles Dickens' Pickwick Papers. In Douwe Egberts celebrated its th anniversary, embracing the designation Royal.
In Douwe Egberts introduced Moccona instant coffee in 50 gram jars. In Douwe Egberts brought the Wigomat onto the market, which is an electrical quick filter coffee maker. Douwe Egberts coffee… delicious coffee.
In Douwe Egberts advertised its coffee for the very first time on Dutch television. It was one of the first companies to use advertising. The first DE commercials were all about solidarity and how coffee brings people together. In Douwe Egberts took responsibility for more than half the national coffee and tobacco export.
Douwe Egbert Nederland became the operating company dedicated to the marketing and selling of tea and coffee in the Netherlands. Much has changed in all these years, but what has always remained is the guaranteed standard of consistent quality and craft that is sealed in every pack of Douwe Egberts.
No ordinary jar. No ordinary coffee. We put in years of coffee craft and knowledge. You simply add the water. The Douwe Egberts range of whole beans are suitable for bean to cup machines and perfect for an authentic coffee shop style experience. More than great coffee. Want to find out more about the Douwe Egberts Professional range?
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