We can always put a satellite feed in or a cable feed, but those people that rely on over-the-air, trying to figure out how to serve them, we'd probably have to strike a deal with some broadcaster in the area to see if we could use a piece of their spectrum. It is expected to be the last round, though there could potentially be another. Do you have a sense of what the percentage is of people out there who still rely on over-the-air? I have seen a lot of numbers.
The national aggregate is somewhere between 9 and 15 percent. Some of it is homes where over-the-air is the only signal or the only way to access TV. In some, there may be a cable connection into a single set, and the sets that are not connected to cable are usually the ones the kids watch. I know the number of kids who watch our programming over the air represent about 40 percent of our audience, so it's a lot of kids.
We've been pretty aggressive from the beginning to get content into the hands of more people. In some ways, this is an area where [we have an advantage over] our commercial counterparts, who worry about how to monetize everything they do. We have a little bit more latitude because at the end of the day, I just want to make sure that if we create something like [acclaimed documentary] Defying the Nazis , we're getting it to as many people as possible.
A curated [on-air] schedule is so important for a lot of people and will be for a long time. So we pay attention to that a great deal, but we also look at, where are the [other] places where we can put content? There's another piece of this that is an evolution of our original DVD business.
The very little amount of federal funding [we get] mostly goes to our stations. We get dues from the stations, and then we have to either fundraise to get the other money or look at ways that we can generate revenue from things like DVD sales. But the DVD business is slowly dying, while the streaming business is robust. So we've also struck deals with streaming services and distributed through Netflix and Amazon and others.
That's helped us to make a lot of programs possible. We're making some money that helps us provide all the content for free through the other ways that we distribute, and we also have the opportunity to get stuff in front of more people. There are some people whose only content consumption is through streaming services. If you ask me what our strategy is looking forward, I would say "And. The other thing that's interesting is some of the new technologies like virtual reality.
If you think about that technology, it's the most empathetic of any technologies. Wouldn't it be cool to actually be in the middle of Hamilton or to be able to scuba dive? How powerful would it be to talk about the refugee crisis, and then to actually experience what it would look like to be in a camp? It's a whole other kind of journalism and a whole other kind of storytelling that we're just beginning to scratch the surface of. It has definitely filled the gap as the DVD business shrinks.
Ironically, for us the DVD business is still somewhat robust because [of documentary filmmaker Ken Burns ]. A lot of people want to own those DVD sets. We also have a significant older audience who are slower to adapt to the new streaming technologies and are still buying DVDs. But we are seeing more and more that they're also signing up for streaming services. It used to be that the DVD business represented more revenue and streaming slightly less than that. Now that's reversed. We're getting more from streaming than we are from the actual DVD sales.
For series, for sure. The best example of that was in , we talked Ken into allowing us to stream The Roosevelts. One of the things we wanted to look at is what if, on the first night, we made it all available for anyone that wanted to binge? There was a small group of people — something like 20, — that within the first 36 hours watched the entire thing. Yeah, 14 hours. What most people did was, it was one of the series that people started talking about it, so people who had already missed the beginning [were using streaming] for catch-up viewing.
We watched the [live TV] audiences over the course of the seven nights that it was broadcast go up. We looked at the streaming numbers, and you could see that people were coming in and out. They might go ahead, so that they could see a little bit more, and they were using it to complement their broadcast strategy. We saw that with Downton Abbey as well. I tend to like to spread things out.
Sometimes I'll watch two episodes together of something, but usually not more than that. I like to look at it over a period of time, because you want to savor it a little bit. People have very different habits, and their life is different. Being able to do a little bit of both is important. As an industry, one of the challenges is figuring out how do you talk about your reach? Because we still as an industry keep coming back to, "What was your overnight [rating]?
They're doing both, and it's whatever happens to be convenient at the time. They make different decisions of what devices they use. How do you clarify your relationship? NewsHour Shop. About Feedback Funders Support Jobs. Close Menu. Email Address Subscribe. Yes Not now. Balboa, Jr. Is there an address I can use to mail a check?
What is FONH? What is WETA? The money from CPB is, in essence, conditional on the station being a locally owned and operated entity that is locally programmed by each station. And that is what differentiates it from corporate ownership of local stations. It has to stay local. The demise of local newspapers has been a dominant story for the last two decades. What you may not know is how many local newspapers that are still around are owned by private equity firms that have no presence in or commitment to the local community.
You can learn more about this here. Public television and radio stations are among the last locally owned media organizations in the country. A majority of local television stations across the country are owned by big corporations such as Hearst, Tribune and Sinclair. Those corporate owners can insert content into local news content. In addition, in rural areas around the country the federal and local funding is an even more important part of the funding mix for public television and radio stations and the services they provide to the community.
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