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Please visit www. External links provided on rasmussen. Rasmussen University is accredited by the Higher Learning Commission, an institutional accreditation agency recognized by the U. Department of Education. Data analytics impacts designers too Increased interest in using data analytics to make more informed choices seems to be a trend across hundreds of careers—and the same is true for design.
These professionals typically work with a handful of clients to create individualized content that fits each customer's style or brand. Designs often undergo several edits before receiving client approval. The editorial industry offers designers the creative freedom to create eye-catching page layouts, publication covers, and logos.
Professionals in this industry must possess strong time management skills to meet publication deadlines. Graphic designers employed in the printing and publishing industry develop covers and select typefaces for large-scale publications. In addition to design principles, they must maintain familiarity with printing machinery and processes. Individuals who enjoy variety and helping others may excel in the consulting services industry.
These professionals use their creative skills and graphic design expertise to help clients develop branding and promotional materials. Source: BLS. Employment and salary statistics suggest that graphic design professionals get hired the most and make the most in states that host thriving metropolitan tech hubs. California, home to the massive tech scene of the Bay Area, employs almost 30, graphic design professionals -- more than any other state.
With Microsoft's home campus in Redmond, Washington, and tech startups migrating to the D. Jon Berry is a Los Angeles-based, award-winning motion graphic designer and creative director of television branding, advertising, marketing campaigns, main titles, and graphics for online and experiential video.
Since , he has worked at an independent motion design studio, creating designs for clients in television, corporate business, sports, and advertising.
I was always artistic as a kid and especially liked design, so it seemed almost a given that I would go to art school. I remember wanting to be an architect in high school, but was convinced it was too exact when working with tools like a t-square and triangle; only to discover once in design school that it required using those same tools.
I doubt they still do today, though. Graphic design is different in that it is probably more immersive, with nearly all of your classes being arts-related. The best design programs start with a year of art foundation -- an intense exploration of all aspects of the arts to help determine your major, which may end up being something other than design.
That foundation year gives a lot of important skill and knowledge that creates a strong basis for learning design. I'd also recommend a school that requires other liberal arts courses, like literature, social sciences, etc. Those end up being important and useful to your design and general life skills. I sort of fell into my first design job. I was already working in radio when I graduated college, which led to a producer job a year later at a local TV station.
Soon after starting there, their graphic designer left, and they asked me to help fill in that spot. After a few months, I ended up taking that position full time and giving up the producing role. That job in TV design became the basis of my motion design career; at that time, that was pretty much how most motion graphic designers began. In fact, it was generally called "broadcast design" back then. If you're in a program that focuses on design and not software or technology, then yes -- it is a versatile degree.
Good design is good design. If you have a strong basis in the basics and fundamentals, you can apply those to print design, motion design, environmental design, or other specific directions. I'd encourage any student to look for programs that emphasize design fundamentals, as well as arts outside of design, more than technology or tools.
Both yes and no. Because motion design was equivalent to broadcast TV design at that time, it was common when I started for designers to start at a small local TV station, move to a larger market station, and eventually go to a network or agency that, at that time, was nearly always in Los Angeles or New York.
Expensive dedicated equipment was a big reason for that. Today, that's not the case. However, the idea of starting at a smaller place and moving to a larger one probably still applies. Ideally, you continue to learn and grow in each job -- though with the equipment more available to anyone today, I would think it could be easier with the right talent and business sense to blaze your own path, as well. Easily the most enjoyable part is getting to create.
The challenge of solving the problem is also what makes it enjoyable. There are certain projects when you hit on the right idea and it just blossoms -- especially when a client chooses a direction you didn't expect they would go for, but hoped they would -- and gives you the freedom to run with it.
Collaborations that push you in unexpected directions are also really rewarding. The most challenging part is earning a client's trust to let you do what you do best. It's common for clients to want to be the designer, and their trust to let go of that often only comes in time as a project and relationship with a client develops.
Find a program that focuses on the basics and not the tools: theory and philosophy of design, design history and art history, typography, color theory. The fundamentals are universal and critical -- soak up every bit of those that you can.
Technology, software, and tools will change. Of course you need some basic level of those, but don't focus on those because those will change and you can always learn those later. Diversify and stay loose in your studies. And don't skimp on the liberal arts classes, either.
Writing, social sciences, etc. Keep learning, whether through trade groups or classes. Make connections -- relationships are important. And be prepared for change. The design world today is completely turned on its side from the way it was 20 years ago, and probably will be again.
Have fun. Every project and every client isn't always fun, but if you aren't enjoying what you are doing, figure out why and see if that is something you need to change. And again -- it's all about design, not technology. The principles are what matter, not the tools. Many resources and communities are available for graphic design majors.
Professional organizations, open courseware, and design journals can help you gain a foothold in your chosen field and stay afloat later into your career. Professional associations provide academic funding opportunities and other benefits for graphic design professionals and students. Members can participate in webinars, networking events, and continuing education opportunities by joining the following organizations.
This professional society was established in to advocate for graphic designers' rights and advancement in professional spheres. The council's database of documents remains open to public viewing and includes design policies, best practice guides, intellectual property information, regional statistics, and case studies.
Graphic Artists Guild : This professional guild, based in New York City, serves as a rallying point for graphic artists, animators, cartoonists, and web designers. There are six regional chapters based in major cities, such as Chicago, Seattle, and Boston. Members receive access to exclusive publications, webinars, insurance options, and referrals. Design Management Institute : This nonprofit organization caters to a global audience of design industry professionals.
It focuses on providing career training and networking opportunities, as well as advancing design business practices. Members can join at the student, professional, or faculty levels to gain perks such as referral listings, a job bank, research library access, and event discounts.
The Association of Illustrators : This organization serves illustrators around the globe and boasts more than 3, members in 75 countries.
Along with helpful educational tools like fact sheets and publications, members receive discounted portfolio consultation services and advice on how to negotiate rates. The One Club for Creativity : This group sponsors informative networking events like conferences and exhibitions. The club also maintains an exclusive job board and publishes a regular online newsletter. Professionals under the age of 30 and international residents receive reduced membership fees.
The Society of Publication Designers : Primarily serving professionals who work in the editorial, print, and publication industries, this organization constantly updates its website with new resources and informative articles. The society also hosts a job board. KelbyOne : Seasoned professionals and aspiring designers can benefit from KelbyOne's comprehensive online Photoshop courses, monthly webcasts, and discounts on Adobe and Apple products.
Members can also seek individualized advice and assistance through the organization's help desk. Membership includes access to industry publications, an annual conference, and networking events.
The Feminist Art Project : This organization celebrates the feminist art movement and supports female graphic designers. Members can access free instructional resources about feminism and video tutorials. The organization hosts frequent events across the country and maintains regional chapters in most states. Many regional chapters host monthly meetings and invite guest speakers.
Association Typographique Internationale : ATypI serves graphic designers who create and work with fonts. The association hosts seminars and conferences, influences legislation around the world, and campaigns for the protection of typeface designs. Members receive access to exclusive publications and educational resources.
National Art Education Association : An important organization for graphic design professors and teachers, NAEA upholds a longstanding tradition of empowering educators through networking and sharing information. Founded in , the organization encourages members to mentor one another and collaborate. The digital era has marked a great period of educational growth for design students and professionals.
Websites and apps display a wealth of content, such as high-resolution graphics and videos, to supplement open courses on design.
However, keep in mind that the following classes do not provide students with college credits or professional credentials.
Certification programs are generally available through software product vendors. Certification in graphic design software can demonstrate a level of competence and may provide a jobseeker with a competitive advantage. Experienced graphic designers may advance to chief designer, art director , or other supervisory positions. Analytical skills. Graphic designers must be able to look at their work from the point of view of their consumers and examine how the designs they develop will be perceived by consumers to ensure they convey the client's desired message.
Artistic ability. Graphic designers must be able to create designs that are artistically interesting and appealing to clients and consumers. They produce rough illustrations of design ideas, either by hand sketching or by using computer programs.
Communication skills. Graphic designers must communicate with clients, customers, and other designers to ensure that their designs accurately reflect the desired message and effectively express information.
Computer skills. Most graphic designers use specialized graphic design software to prepare their designs. Graphic designers must be able to think of new approaches to communicating ideas to consumers. They develop unique designs that convey a certain message on behalf of their clients. Time-management skills. Graphic designers often work on multiple projects at the same time, each with a different deadline.
The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The median annual wages for graphic designers in the top industries in which they work are as follows:. While overall employment in this occupation is expected to go down, specific projections vary by industry. For example, employment of graphic designers in newspaper, periodical, book, and directory publishers is projected to decline significantly.
In contrast, employment of graphic designers in computer systems design and related services is projected to grow. Companies are continuing to increase their digital presence, which sometimes requires graphic designers to help create visually appealing and effective layouts of websites.
Many talented individuals are attracted to careers as graphic designers. Prospects will be better for applicants who keep up with the latest design trends, technologies, and techniques. Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions.
They create the overall design of a project and direct others who develop artwork and layouts. Craft and fine artists use a variety of materials and techniques to create art for sale and exhibition. Craft artists create handmade objects, such as pottery, glassware, textiles, and other objects that are designed to be functional.
Fine artists, including painters, sculptors, and illustrators, create original works of art for their aesthetic value, rather than for a functional one. Desktop publishers use computer software to design page layouts for newspapers, books, brochures, and other items that are printed or published online.
Drafters use software to convert the designs of engineers and architects into technical drawings. Most workers specialize in architectural, civil, electrical, or mechanical drafting and use technical drawings to help design everything from microchips to skyscrapers.
Industrial designers develop the concepts for manufactured products, such as cars, home appliances, and toys. They combine art, business, and engineering to make products that people use every day. Industrial designers consider the function, aesthetics, production costs, and usability of products when developing new product concepts.
Special effects artists and animators create animation and visual effects for television, movies, video games, and other forms of media. Technical writers, also called technical communicators, prepare instruction manuals, how-to guides, journal articles, and other supporting documents to communicate complex and technical information more easily. They also develop, gather, and disseminate technical information through an organization's communications channels.
Web developers design and create websites. They are responsible for the look of the site.
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